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Comments from Shows > Picking the right blog name can be overwhelming. G
Picking the right blog name can be overwhelming. G
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saad Douglas
31 posts
Aug 16, 2025
3:04 PM

Picking the right blog name can be overwhelming. Generating blog name ideas can help with that, but it’s a process that requires many factors. Visit for more information Name On Ideas



It would be best if you thought of something clever that fully conveys what your blog will be. However, you don’t want to be too limiting or pick something that won’t rank well on search engines.



Even worse, you might pick something that doesn’t have an available domain or the right social channel handles.


This post will outline how to generate blog name ideas and share the steps you need to take to create the perfect blog name. Before we dive in, let’s look at what exactly makes a good blog name.


What makes a good blog name?


A good blog name should be:


Selecting the wrong name can be costly in the long run. If you have to change it down the road, you lose the branding opportunities that you could have been building up until that point.


In addition, you will have to invest in a new logo and re-engage your readers with the new brand.


There are over 600 million blogs published in the world today. Make sure your blog stands out with a distinctive name while still being loosely connected to your brand.


For example, look at Banknotes, a blog for the creator marketplace Hashtag Paid. The business matches creators with brands to increase sales.


Before you start, establish a purpose for your blog. Are you writing a travel blog or a fashion blog? Will you highlight the best food in your area? Your subject matter can guide your blog name brainstorming right away.


Establishing your blog niche will help you frame your expectations and find creative blog names. Whether you’re creating a personal blog or a fitness blog, every blogger must think like a marketer when selecting a successful name for their niche.


Here is a checklist of factors that will guide you in selecting the best blog name:


Selecting the wrong blog name is like building a house on a bed of quicksand. It would be best to have the right name to serve as a foundation.


Every new blogger wants to think of catchy blog names. They run through many naming ideas, trying to find the common word or phrase that fits their branding and blogging niche. This is often easier said than done.


The right blog name should be linked to the company or person’s brand. It should feel natural and engaging. If you say the name out loud, you should understand the links between the blog and the business or person associated with it.




Its platform started as an email marketing platform (EMP) that enabled businesses to reach their customers. So, Courier makes sense for the name of its blog.


Now that you know what to look for in a blog name, let’s outline how to find the right name that will fit your brand.


Knowing what to look for in a blog name is one thing. Coming across the right name is a whole other challenge.


1. Start with a focus keyword or two


If you’re optimizing for SEO, each of your articles should have a focus keyword. Why shouldn’t your entire blog?


For example, Disney could have called its blog something imaginative and magical. However, that may not be exactly what people input into search engines.


Instead, it has different blogs with targeted focuses. For example, here is the Disney Parks Blog, a news site that highlights everything new at the various Disney theme parks:


You can string together related words to try and find domain names that will match search queries.


2. Use your own name


If you have a recognizable company name or are an industry thought-leader, it might make more sense to use your name as the blog name.


3. Use a thesaurus


Can’t think of a word associated with your brand?


Write out some of the most common words that appear in your messaging. Then, you can use a thesaurus to find other relevant words.


For example, if you looked up the word “target” in a thesaurus, you might find the word “bullseye.”




Target uses a word associated with its brand to make sure that its blog stays on brand.




Starbucks’ Stories is a simple yet effective blog name that will stay in the minds of its readers.


5. Use acronyms or abbreviations


This strategy is also useful if your domain is already taken. You can use a popular domain registrar to check and see if your domain is available.


With an acronym or abbreviation for your blog name, you can condense your blog name to ensure it is easy to find and type into a browser.



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