akterchumma699
1 post
Aug 24, 2025
8:26 PM
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It is important to be safe and smart with texting. You must always get a person's permission before you text them. This is called "opting in." You should only send texts to people who have said yes. This is a rule in many places. You should also make it easy for people to "opt out." This means they can reply with "STOP." This will remove them from your text list. Following these rules is very important. It keeps your customers happy and builds trust.
The Importance of Opt-In
Getting permission is the first step. You can ask for a person's phone number on your website. Or you can ask them to text a keyword to your number. For example, "Text DEALS to get special offers!" This lets them choose to get your texts. This is a key part of good marketing. It makes sure you are not bothering people. It also makes your messages more effective. People who have opted in want to hear from you.
Being Clear and Respectful
When you send a text, always say who it is from. Your customers should know right away that the text is from your business. You should also be clear about what you are sending. If you send sales alerts, only send sales alerts. Do not send other things. It is also good to not send too many texts. Sending too many messages can make people unsubscribe. A few well-timed texts are better than many.
The Future of Google and SMS Marketing
The way businesses use texts is always changing. Google is always looking for new ways to help. One of these new ways is with RCS. RCS stands for Rich Communication Services. It is a new kind of text message. It is like a text message that can do more. RCS messages can have pictures, videos, and buttons. They can feel more like a mini website.
What is RCS?
Think of a regular text message. It is just words. Now think of a message with a photo album inside. Or a message with a map that shows your store. That is what RCS can do. Google is working to make RCS the new standard for texting. Businesses can use this to send very rich and helpful messages. It will make talking to customers even more exciting. It is a big step up from simple texts.
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